Writing for the Web: Be Creative With Useful and Unique Content
If you’re writing for the web, you’ve got lots of competition. It’s a challenge to stand out. However, if you ensure that your content is both useful and unique, you will stand out, and the content you write will get traffic.
Content is king. Good content is what makes or breaks your blog or website. Good content will get visitors and subscribers, bad content or content that is exactly the same as everyone else’s will drive people away. What people want to see is that your content is useful and unique.
Ensure That Your Content Is Useful
Ask yourself what would be useful for the reader.
Let’s say you have been assigned to write about home automation for a home improvement store. Ask yourself what the store’s customers want to know. Do they want to know what types of home automation there are? Do they want to know how to install it? Do they want to know how to upgrade it? Do they want to know how home automation can cut their utility bills? Answer questions like these for your particular audience.
Depending on the assignment useful content can also mean that it is newsworthy, informative or just plain entertaining. How often do you click on a link or continue reading beyond a headline just because it sounds like it goes someplace fun or because it promises to tell you an interesting fact?
Promise to entertain and/ or be useful and your readers will follow you anywhere. Just be sure to leave out the flowery language and run-on sentences. When writing for the web to be useful is to be short and sweet.
Ensure That Your Content Is Unique
Your content is unique because YOU wrote it. No two people will write the same thing the same way.
For example, if you are young housewife assigned to write those home automation articles above, why not write the articles from your own experience. Write as if you are a young housewife who has managed to cut her utilities by having that home automation gizmo installed.
Pretend you are telling a friend about it and write it in the same conversational way. Of course, you’ll use all the technical specifications the client wants (perhaps in a sidebar article or chart) but you can present it in a way that will entertain the reader and keep him or her coming back to the site.
Being unique — in other words, being yourself — is critically important.
Most writers know that it is vital that your work is original and not copied from anyone else. Plagiarism is unethical and when it is discovered, it tends to cast a long shadow over the writer’s entire work. You may well get sued.
By using your own experiences, you can present useful information in an entirely new way.
Keep this in mind when writing for the web or anywhere else. Your clients will love how you keep their visitors coming back for more, thus improving their bottom line, and yours.
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Writing for the Web: the 3-Minute Guide to Effective Web Writing
Many people talk about web writing as if it is a mysterious skill that only a select few can master. Actually if you can write a basic sentence, you can master web writing. Keep reading to find out more.
The main thing to remember with web writing is that people use the web to find information. They do not generally use it to read an intricate mystery novel. They want to find readily understandable information quickly and move on. Your job is to get and keep their attention by providing that information.
When you are web writing keep these principles in mind.
1. Remember keywords. Keywords are important so that readers and search engines can determine exactly what your web content is about. When writing for the web determine your subject matter and then use a keyword tool to determine which keywords would gain the most attention for it.
2. Always use active voice that is noun followed by verb. Sue answered the phone. Not, the phone was answered by Sue. Active voice is much clearer.
3. Use short, clear headings. Headings get the reader’s attention and show them exactly what information you will provide in the following section.
4. Use lists whenever you can. Lists are easy to read and provide a lot of information quickly.
5. Use links. The beauty of the web the ability to quickly link to other information. So be sure to provide links to other pages on the website.
6. Write the way you speak: Skip the $10 words and convoluted sentence structure. This isn’t Mrs. Grundy’s English class in which you have to worry about gerunds and present participles. When you write something, read it over. Does it sound like the way you speak?
7. Always proofread your work and have someone else proofread it too. You will likely be able to correct a lot of mistakes yourself but a second set of eyes is essential. A writer is blinded by his or her own copy because he or she knows what he or she meant to say. He or she may not be able to tell if he or she actually said it.
8. Be accurate. Don’t leave out essential information in your web writing copy. Don’t falsify information and give appropriate credit for information you quoted from another source.
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Article Writing: Turbo-Charge Your Articles for Instant Profits
Article writers are in high demand. If you become proficient, you’ll find all the writing jobs you can handle. However, there’s a big difference between generic Web content, and turbo-charged articles which bring in real money.
Here’s how to turbo-charge your article writing, so you get a flood of cash into your PayPal account.
1. Write as you speak. Ever notice that some articles just sound odd? The writer churned out the content and didn’t bother to read it over. (Likely because he or she had one of those “write 100 articles for $1 each” gigs.) Take a minute to read each article out loud carefully. Does it sound stilted? Would you talk that way? If not, change it until it sounds right.
2. Research your topic. We’re not talking about spending hours in some musty library, but you should at least spend a few minutes digging up something new about your keyword or subject. For instance, if you write about weight loss, think about ways you can bring a new angle to this topic. You might consider writing about weight loss and sleep or how weight loss can or cannot change other aspects of someone’s life. Don’t just parrot what countless others have said.
3. Use keywords effectively, and forget about “density”. Some beginning writers and Internet marketers overstuff their articles with keywords. Search engines have methods of detecting this and penalize those who overuse keywords.
4. Proofread, proofread, and proofread. Always read your work before you submit them. If possible do this a day or two after you write them: you’ll catch more errors if you come at them with a fresh eye. If possible have someone else read them too. We writers are often blinded by our words: We know what we meant to say and we assume that we said it. Another person will be able to catch those little mistakes that can sink even the best work. Sure, you should also use a spell checker but don’t rely solely on it to check your work.
5. Write what you know (or spend time on research). If you write mainly on skin care and other health-and-beauty topics, it may be quite a stretch to write about environmental engineering (and vice versa).
Don’t accept a gig writing articles about topics about which you know little unless you know you have enough time and resources to learn what you need to know. If you’re fortunate, your client will be the type that welcomes questions. If so, ask them. It will help to build a relationship. However, such clients are rare. Don’t be afraid to turn down such a gig, a better one will turn up.
Take the time to turbo-charge your articles — it’s time well spent. You’ll soon get a reputation as a quality writer, and you’ll be booked solid.
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Online Writing: Make an Income in Your Spare Time
Online writing can be your answer to getting the cash you need in today’s challenged economy. Forget all the get-rich-quick-on-the-internet schemes. Here’s what you need to do to start getting a healthy income by working from home in your spare time.
First of all, take a few minutes to assess your interests.
Perhaps you have a medical background. That’s good, because health-care is a perpetually hot topic with many topics in which you can specialize. Or, perhaps you have an interest in pets, or real estate, or home improvement. It really doesn’t matter what your interest is. The important thing is to choose one so you can claim your niche as a specialist.
There are two very effective ways to claim your turf as a specialist: Start a blog on your chosen area of interest and/or submit articles on that area to any of the many article banks available (many of which even pay for each article they accept).
By consistently updating your blog and submitting informative articles, you will steadily build a reputation as the go-to person on that subject. Eventually people who need copy on that particular subject will come seeking you to do content just for them.
While you are working on your blog and your articles, you should also take a little time to build a simple website about your online writing skills. On that website, you can demonstrate your writing skills and your expertise in the subjects you have chosen. Having a website is essential: If you want to make it as an online writer, you must demonstrate that you know your way around the web-writing world. There’s no better way to do so than with a website.
One caveat: While your website doesn’t have to be anything fancy, it does have to be good. Proofread the content several times (and have someone else proofread it also) to make sure it is error-free. Make sure all hyperlinks work. When you review your website ask yourself, Would I want to buy this person’s online writing services? Why (or why not)?
Once you have built up an online presence with your website, your blog and your online article submissions, you can go one step further. Contact companies related to your particular area of expertise and offer your services. Point them to your blog and your website. Send a copy of one of your articles as an attachment. If you have an interest in cats, for example, send along your article on the particular health needs of Siamese kittens and offer to create or contribute to a blog. You may even want to offer to create an e-newsletter or an e-book for them. These are fun projects you can indeed do at home in your spare time.
Building an online writing career this way takes time but it can help you build a good source of spare-time income. If you need money faster than that, you may be tempted to short-cut the system by signing up at one of the freelance bidding sites. As the name implies, freelance writers submit bids on posted writing jobs. While you can get jobs quickly, be careful, because the majority of the jobs go to the lowest bidder and thus don’t pay as well as other routes. However, if you need pocket change quickly, this is one way to do it.
Unlike many scams on the internet, you can indeed make a healthy spare time income with online writing, even while you hold down a full-time job. Get started today.
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