Copywriting: Start a Recession-proof Home Business

If you’ve ever wanted to start a copywriting services business, there’s no better time to start than now, when there’s the threat of an economic recession.

You can write from home, so copywriting is the perfect home business which you can start in your spare time. Then if the worst happens, and you’re retrenched, you’ve made a start on a fantastic new career.

Copywriting is recession-proof. No matter how good or bad the economy gets, people still need to buy and sell, and as long as there are buyers and sellers, there will always be a need for people who can write copy.

Here are three simple steps to starting your own recession-proof copywriting business in your spare time:

1. Start by building up your copywriting portfolio

When you’re offering your copywriting services, your potential clients want to know what you can write, so you’ll need some writing samples to show them.

If you’ve already done some copywriting, you can use these materials as samples. But what if you’ve never written copy for others?

You’ve got two choices: you can create sample advertisements, press releases, or Web sales pages for products purely as an exercise to get content for your portfolio, or you can write copy for local organizations and charities.

Your local schools and organizations are always looking for volunteer copywriters, so write a few pages of newsletter content and some advertising just for the experience and for your portfolio.

2. Promote your copywriting services – online and offline and get your first clients

Your next step is to promote your new business. Create a Web site so you have somewhere to direct people so they can view your portfolio, then promote your services in ways which are comfortable for you.

If you have a little capital to invest, you can take out advertising in local newspapers, or on Web sites.

3. Approach local agencies: local is best when you’re a new copywriter

Here’s a particularly effective promotional trick if funds are tight: approach local agencies and offer your copywriting services. These agencies could include advertising agencies, graphic design agencies and management agencies.

An agency may not have any work for you at the moment, but agencies are getting new contracts all the time, and they’re happy to sub-contract work. Establishing connections with local businesses and agencies will form the bedrock of your new copywriting services business for years to come.

So there you have it: three steps to starting a copywriting services business which is both lucrative and recession-proof.

Start a great copywriting career

Discover how you can turn your writing skills into a fabulous copywriting career with Angela Booth’s free report “Copywriting Confidential: How To Become A Freelance Copywriter”.

Angela Booth’s ebook “Seven Days To Easy Money: Copywriting Success” takes you from novice to pro copywriter in just seven days. This popular ebook has been turning writers into successful copywriters for five years. Packed with information, the ebook also includes exercises which become your copywriter’s marketing processes and portfolio. You could be signing up your first clients within two days. Visit the book’s blog.