Category Archives: Copywriting

Copywriting is essentially writing for business. Copywriters write marketing collateral like advertising – and much more.


Copywriting Power: Say It in a Sentence

Writing a sales letter? Great. Before you start however, write your sales message in one sentence. That single act will results in more sales for your client, or for you, if you’re writing your own copy. Over the years, I’ve … Continue reading

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Copywriting Productivity – Get More Done, Make Money

If you’re a freelance copywriter, your income depends on your productivity. Over the past few years, David Allen’s “getting things done” strategy has become highly popular, and I commend it to you. But whether you follow that methodology or not, … Continue reading

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Copywriting Process: One, Two Three — Sell!

Want to make a great income as a copywriter? There’s never been a better time to launch a copywriting career; there are literally unlimited opportunities. Unfortunately many copywriters don’t make as much money as they could be making because they … Continue reading

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Copywriting: What’s the Most Important Part of Your Sales Letter?

What’s the most important part of a sales letter? Whether you’re a copywriter who’s writing direct mail, or a web promotion, you may be convinced that it’s the headline. Not so. Copywriting is both a craft, and an art, which … Continue reading

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Copywriting for Speakers: Can You Write Scripts?

Copywriting is a huge field, and even if you’re an established copywriter, chances are that you haven’t considered audiovisual copywriting. This a profitable niche because the demand for scripts for presentations, videos, podcasts, and speeches is never-ending. Let’s look at … Continue reading

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Copywriting: 5 Secrets of Master Copywriters

Are you a new copywriter? Copywriting is extremely lucrative and if you’re not surpassing your previous income in your first year, you’re just not trying. Let’s look at five secrets you can use today. Experienced copywriters have a workflow that … Continue reading

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Copywriting for the Web: Use the Buying Cycle to Make More Sales

Want to write sales-generating Web copy? Web copywriting is very different from copywriting for print media. It’s more immediate, and more narrowly targeted as well. Here’s a big tip: the sales cycle should be your guide. What do we mean … Continue reading

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Find Copywriting Jobs on the Web

Do you want to find copywriting jobs on the web? If you’re a new writer, you may be wondering how you go about doing this. This article will give you a basic outline of how to proceed. 1. Start on … Continue reading

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Copywriting: How To Recover from Copy Disasters

While copywriting is fun, and comparatively easy once you discover your copywriter’s “voice”, it can also be nail-bitingly frustrating if your copy doesn’t sell. Luckily you can usually resurrect disastrous copy by following a few simple steps. Let’s look at … Continue reading

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Copywriting Beginner: Learn to Sell and Increase Your Income

How are your sales skills? If you can sell, you can make great money as a copywriter. In this article, I’ll show you how to boost your copywriting skills with three essential insights. 1. It’s All About the Offer — … Continue reading

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